Violeta Ratiu

The one thing to focus on before telling customers about your product.

Answer this simple question. So what? Why should I care about your amazing product? You say it’s great. It has some amazing…


Everyone who says you should be the best, is wrong.

I still remember the first time I walked into their coffee “shack”.  More than 5 years have gone by. They have 2 places now and…


That time when a reassuringly heartfelt press ad sold blended scotch whisky.

To Dad Because I’ve known you all my life. Because a red Rudge bicycle once made me the happiest boy on the street. Because you…


Cut the 80%.

The law of the Vital Few or Pareto’s principle claim is straight forward. For a given event 20% of actions generate 80% of the…


A staircase ruined his experience.

Mike decides that his home’s backyard needs a well-deserved makeover. He pictures himself turning the meat on the grill while…


Lessons I’ve learned.

Even from the early stages of my career I fought the idea of building one out of being average. I wanted to make an impact, to…


To hustle or not to hustle?

That shouldn’t even be a question anymore. But it is, unfortunately. From time to time, I hear the magic words: “Let’s send more…


5 questions to answer before implementing those winning travel marketing tips.

Finding marketing ideas, tips, tactics meant to boost your travel business revenues is the easy part. With a simple Google search…