Violeta Ratiu
The one thing to focus on before telling customers about your product.
Answer this simple question. So what? Why should I care about your amazing product? You say it’s great. It has some amazing…
Everyone who says you should be the best, is wrong.
I still remember the first time I walked into their coffee “shack”. More than 5 years have gone by. They have 2 places now and…
That time when a reassuringly heartfelt press ad sold blended scotch whisky.
To Dad Because I’ve known you all my life. Because a red Rudge bicycle once made me the happiest boy on the street. Because you…
Cut the 80%.
The law of the Vital Few or Pareto’s principle claim is straightforward. For a given event, 20% of actions generate 80% of the…
A staircase ruined his experience.
Mike decides that his home’s backyard needs a well-deserved makeover. He pictures himself turning the meat on the grill while…
Lessons I’ve learned.
Even from the early stages of my career I fought the idea of building one out of being average. I wanted to make an impact, to…
To hustle or not to hustle?
That shouldn’t even be a question anymore. But it is, unfortunately. From time to time, I hear the magic words: “Let’s send more…
5 questions to answer before implementing those winning travel marketing tips.
Finding marketing ideas, tips, tactics meant to boost your travel business revenues is the easy part. With a simple Google search…