THOUGHTS.
At the intersection of marketing and life
The one thing to focus on before telling customers about your product.
September 4, 2021
Answer this simple question. So what? Why should I care about your amazing product? You say it’s great. It has some amazing features. But I don’t understand…
Everyone who says you should be the best, is wrong.
August 23, 2021
I still remember the first time I walked into their coffee “shack”. More than 5 years have gone by. They have 2 places now and planning to open a third. A…
That time when a reassuringly heartfelt press ad sold blended scotch whisky.
August 18, 2021
To Dad Because I’ve known you all my life. Because a red Rudge bicycle once made me the happiest boy on the street. Because you let me play cricket on the…
Cut the 80%.
August 16, 2021
The law of the Vital Few or Pareto’s principle claim is straightforward. For a given event, 20% of actions generate 80% of the consequences. So, 80% of your…
A staircase ruined his experience.
August 12, 2021
Mike decides that his home’s backyard needs a well-deserved makeover. He pictures himself turning the meat on the grill while holding a cold bottle of beer in…
Lessons I’ve learned.
August 11, 2021
Even from the early stages of my career I fought the idea of building one out of being average. I wanted to make an impact, to make my mark. I didn’t want to…
To hustle or not to hustle?
August 10, 2021
That shouldn’t even be a question anymore. But it is, unfortunately. From time to time, I hear the magic words: “Let’s send more mass newsletters with our…
5 questions to answer before implementing those winning travel marketing tips.
August 9, 2021
Finding marketing ideas, tips, tactics meant to boost your travel business revenues is the easy part. With a simple Google search you can identify tens of…